Media 101 Training Agendas
Five sessions to teach Media Skills. These sessions can be run back-to-back as a full-day session, or as separate stand-alone workshops.
sarana dan bahan bacaan untuk membangun kapasitas dan kemampuan jangka panjang
In this manual we share some broader theory of direct action and recent examples of kayaktivism, drawn from experiences as early as the 1970’s to recent examples (as recent as an action Cam participated in just a few weeks ago). We share this to think about best practices and how to carry out this work even more effectively.
A lot of campaigns forget one very important element of success: photography. An action can be strategic, technically smart, and flawless in detail, yet still fail if it has nothing to show for it — if it doesn’t have beautiful photos to demonstrate its power, excite the media & inspire supporters.
Here’s a chance to practice creating new actions or tactics for your group. It supports creativity and can be a chance to apply strategy lessons taught in earlier activities. It’s quick and guaranteed to get a few new tactics.
There are many aspects to carrying out a good action. They may be fun and creative, or well-planned, or poorly executed. They could have lots of people or few. Many groups spend the bulk of their time on these elements of actions, and they are important. Yet perhaps the most key area of action-planning is the action itself, what it is, what it stands for—action logic.
Plang karton adalah cara yang mudah dan efektif untuk membawa papan poster persegi ke tingkat berikutnya! Kamu dapat gandakan dampaknya dengan membentuk lembar karton untuk mengomunikasikan pesan selain melalui teks atau gambar. Kamu dapat membuat serangkaian plang karton untuk dibawa bersama-sama.
Pertunjukan seni terselenggara ketika sekelompok orang berkumpul menciptakan seni dengan tujuan proyek bersama. Itu cara yang tepat untuk menarik sukarelawan baru, berbagi tugas yang perlu diselesaikan, dan membuat orang termotivasi untuk acara mendatang! Pertunjukan seni adalah hal menyenangkan yang menawarkan lingkungan agar orang dapat saling mengenal secara santai. Selain itu, dengan adanya energi kreatif ini, acara apa pun pasti akan menjadi lebih menarik.
Stensil adalah cara yang tepat untuk menggandakan gambar atau tulisan. Stensil mudah dibuat dan murah, serta dapat digunakan pada berbagai permukaan dan kamu dapat memproduksi banyak gambar dari satu stensil
Menyanyi merupakan kegiatan pemersatu lainnya yang penting. Lagu menyatukan kita dengan cara misterius, magis dan terkadang bahkan spiritual. Lantunan lagu membantu kita tetap tenang dan percaya diri selama demonstrasi; menyalurkan rasa marah, sedih atau duka; saling meningkatkan semangat; saling membagikan sejarah, warisan, dan budaya." - Sara Blazevic dan Aru Shiney-Ajay (hal. 166 dalam Winning the Green New Deal)
Spanduk parasut mudah terlihat dan sangat fotogenik jika dilihat dari atas, dari bawah dan dari semua sudut. Spanduk parasut adalah cara yang memberi semangat untuk memperkuat pesan dan gambar serta mengisi ruangan.
Secara keseluruhan, musik, suara dan ritme merupakan fitur-fitur tambahan yang kuat untuk acara dan gerakan. Berikut beberapa alat musik sederhana yang dapat dibuat dari bahan-bahan yang mudah ditemukan. Gunakan untuk menambahkan sedikit ritme pada kegiatan pawai, parade, pertunjukan atau kegiatan bersepeda.
Boneka wayang seringkali dibuat sebagai representasi dari orang tertentu yang sering berukuran besar atau sama dengan ukuran aslinya. Berikut petunjuk cara membuat boneka wayang yang mirip dari bahan karton yang dapat ditempelkan pada tongkat dan digunakan sebagai boneka.
Bendera palang adalah kain bendera dilukis, distensil atau -disablon untuk dipasang pada tiang vertikal. Bendera ini mudah terlihat dan dibawa. Pembuatan sebanyak mungkin bendera palang dengan desain serupa dapat menciptakan dampak visual, yang dapat dibawa bersama-sama. Bendera palang dapat dibawa di atas kepala, sehingga juga menambah ketinggian sekelompok orang sehingga gambar dan pesan tetap dapat terlihat di tengah kerumunan.
Spanduk mungkin cara paling umum untuk menyampaikan pesan. Spanduk dapat dengan mudah membuat pesanmu jelas terlihat oleh orang-orang yang lewat dan dalam foto. Spanduk banyak kegunaannya dan dapat dipegang, digantung, dibentangkan, diangkat atau 'diletakkan di atas tanah'. Spanduk dapat digunakan dalam rapat umum, pawai, sebagai latar belakang atau digantungkan pada pagar atau jendela.
Five sessions to teach Media Skills. These sessions can be run back-to-back as a full-day session, or as separate stand-alone workshops.
In 2015 the outgoing editor of The Guardian decided to change how they reported on climate change. Convinced they...
Media Advisories Media advisories inform the media about an upcoming event, whether it’s a march, a rally or a press...
Letters to the editor (LTEs) are typically short piece (< 300 words), in contrast with opinion pieces (op-eds) which may...
When you are thinking about media outreach, it’s always best to think about where your audience goes to find out about local news and events. More and more people are getting their information online – and therefore so should we! And, more than ever, we can create our own online media.
A lot of campaigns forget one very important element of success: photography. An action can be strategic, technically smart, and flawless in detail, yet still fail if it has nothing to show for it — if it doesn’t have beautiful photos to demonstrate its power, excite the media & inspire supporters.
Beware of potential interview pitfalls Journalists are looking for the “real” story. They know people come prepared with talking points....
Journalists don’t cover opinions (that’s for the Opinion section of the newspaper). They cover news — something that is new, preferably dramatic and surprising, and connected to current affairs or issues already being covered in the media. This is a challenge for us because the news is not built for covering on-going slow-burn problems well, like the warming of the planet. Here are some tips to help an action be more newsworthy:
Tips for building a positive relationship with press: Be quick and efficient in your communication. Press are very busy! Try...
Tips for TV: Remember: your visual will make as much of an impact as your words! Use gestures that complement...
Before an interview Learn as much as you can about the interview. What’s the angle of the story? What’s the...
Even when journalists agree with us (and when they don’t), they have restrictions on what and how they can cover issues. Understanding journalists makes us more effective at working with them.
Want to get media for an action? Here is a checklist for different roles.
There are lots of kinds of power. Corporations have money. Governments have police and military. What is our power? People power — that means we build a base of people who are ready to be active. So how do we build a local base of support?
Building a movement isn’t just about carrying out an action. Movement-building is about growing relationships, and growing people’s sense of power. For that, we offer ways to get people more deeply involved. The concept of the ladder of engagement can make sure we are inviting people to make a deeper commitment.
A young organiser was asking for advice on how to be a better organiser. An older organiser replied, “You are selfish—you take all this work and do it yourself. But other people want to participate and help out. They need you to be more giving and give them meaningful work so they can feel part of the organisation.” Those are wise words—and true for many of us. So how do we get others involved by giving work away? One tool to help us with this is: the menu of tasks.
Building a movement isn’t just about carrying out an action. Movement-building is about growing relationships, and growing people’s sense of power. For that, we offer ways to get people more deeply involved. The concept of the ladder of engagement can make sure we are inviting people to make a deeper commitment.
350 staffer Sarah from Egypt has been using a method called appreciative inquiry. That approach centers around the belief that groups make their best progress when they they focus on the skills they do well. When a group says they aren’t good at communication, for example, this approach asks of the group: “Okay, but when you’re the best at communication—what does that look like?” The idea is that seeing what you’re lacking doesn’t help you know what to do more of. Instead focus on what resources you have and how to expand and grow those.
The goal of this activity is straightforward: getting people to create a timeline of what they have been up to in the last, say, six months. We encourage reflection in small groups so that you get a wide range of input and more chances for participation. Plus, small groups are another way of getting participants to work with each other, especially if you encourage people to get into groups with people they don’t as well or don’t work with as often.
Spanduk mungkin cara paling umum untuk menyampaikan pesan. Spanduk dapat dengan mudah membuat pesanmu jelas terlihat oleh orang-orang yang lewat dan dalam foto. Spanduk banyak kegunaannya dan dapat dipegang, digantung, dibentangkan, diangkat atau 'diletakkan di atas tanah'. Spanduk dapat digunakan dalam rapat umum, pawai, sebagai latar belakang atau digantungkan pada pagar atau jendela.
Bendera palang adalah kain bendera dilukis, distensil atau -disablon untuk dipasang pada tiang vertikal. Bendera ini mudah terlihat dan dibawa. Pembuatan sebanyak mungkin bendera palang dengan desain serupa dapat menciptakan dampak visual, yang dapat dibawa bersama-sama. Bendera palang dapat dibawa di atas kepala, sehingga juga menambah ketinggian sekelompok orang sehingga gambar dan pesan tetap dapat terlihat di tengah kerumunan.
Boneka wayang seringkali dibuat sebagai representasi dari orang tertentu yang sering berukuran besar atau sama dengan ukuran aslinya. Berikut petunjuk cara membuat boneka wayang yang mirip dari bahan karton yang dapat ditempelkan pada tongkat dan digunakan sebagai boneka.
Secara keseluruhan, musik, suara dan ritme merupakan fitur-fitur tambahan yang kuat untuk acara dan gerakan. Berikut beberapa alat musik sederhana yang dapat dibuat dari bahan-bahan yang mudah ditemukan. Gunakan untuk menambahkan sedikit ritme pada kegiatan pawai, parade, pertunjukan atau kegiatan bersepeda.
Spanduk parasut mudah terlihat dan sangat fotogenik jika dilihat dari atas, dari bawah dan dari semua sudut. Spanduk parasut adalah cara yang memberi semangat untuk memperkuat pesan dan gambar serta mengisi ruangan.
Menyanyi merupakan kegiatan pemersatu lainnya yang penting. Lagu menyatukan kita dengan cara misterius, magis dan terkadang bahkan spiritual. Lantunan lagu membantu kita tetap tenang dan percaya diri selama demonstrasi; menyalurkan rasa marah, sedih atau duka; saling meningkatkan semangat; saling membagikan sejarah, warisan, dan budaya." - Sara Blazevic dan Aru Shiney-Ajay (hal. 166 dalam Winning the Green New Deal)
Stensil adalah cara yang tepat untuk menggandakan gambar atau tulisan. Stensil mudah dibuat dan murah, serta dapat digunakan pada berbagai permukaan dan kamu dapat memproduksi banyak gambar dari satu stensil
Pertunjukan seni terselenggara ketika sekelompok orang berkumpul menciptakan seni dengan tujuan proyek bersama. Itu cara yang tepat untuk menarik sukarelawan baru, berbagi tugas yang perlu diselesaikan, dan membuat orang termotivasi untuk acara mendatang! Pertunjukan seni adalah hal menyenangkan yang menawarkan lingkungan agar orang dapat saling mengenal secara santai. Selain itu, dengan adanya energi kreatif ini, acara apa pun pasti akan menjadi lebih menarik.
Plang karton adalah cara yang mudah dan efektif untuk membawa papan poster persegi ke tingkat berikutnya! Kamu dapat gandakan dampaknya dengan membentuk lembar karton untuk mengomunikasikan pesan selain melalui teks atau gambar. Kamu dapat membuat serangkaian plang karton untuk dibawa bersama-sama.
In this manual we share some broader theory of direct action and recent examples of kayaktivism, drawn from experiences as early as the 1970’s to recent examples (as recent as an action Cam participated in just a few weeks ago). We share this to think about best practices and how to carry out this work even more effectively.
A lot of campaigns forget one very important element of success: photography. An action can be strategic, technically smart, and flawless in detail, yet still fail if it has nothing to show for it — if it doesn’t have beautiful photos to demonstrate its power, excite the media & inspire supporters.
Journalists don’t cover opinions (that’s for the Opinion section of the newspaper). They cover news — something that is new, preferably dramatic and surprising, and connected to current affairs or issues already being covered in the media. This is a challenge for us because the news is not built for covering on-going slow-burn problems well, like the warming of the planet. Here are some tips to help an action be more newsworthy:
Creating a campaign to confront climate change is hard work. Every group and context is different, so there is no standard process. But there are often some common steps.
There are lots of kinds of power. Corporations have money. Governments have police and military. What is our power? People power — that means we build a base of people who are ready to be active. So how do we build a local base of support?
Building a movement can sometimes feel like pushing a boulder up a hill. We’re pushing against major forces that take great effort to budge. Other times it can feel like racing downhill — we start something and it quickly takes-off. Sometimes we are running to keep up with what is happening, spending energy to help events roll on course and in the right direction. Whatever our work feels like, it needs the same thing: momentum.
Activist groups can reach a point where they stop growing. Such groups often mistakenly believe they’ve tapped all the people who care about their issue. They think, for instance, that nobody else cares about the expansion of coal plants or is willing to take a stand against rising sea levels. The problem is often not that we have run out of people in our city or town: it’s how we are organizing and the way we think about growing our group.
Groups often waste precious energy on an endless series of educational events or actions that don’t seem to add up to anything. In contrast, campaigns channel group power by focusing on a concrete goal.
Here’s a chance to practice creating new actions or tactics for your group. It supports creativity and can be a chance to apply strategy lessons taught in earlier activities. It’s quick and guaranteed to get a few new tactics.
There are many aspects to carrying out a good action. They may be fun and creative, or well-planned, or poorly executed. They could have lots of people or few. Many groups spend the bulk of their time on these elements of actions, and they are important. Yet perhaps the most key area of action-planning is the action itself, what it is, what it stands for—action logic.
Building a movement isn’t just about carrying out an action. Movement-building is about growing relationships, and growing people’s sense of power. For that, we offer ways to get people more deeply involved. The concept of the ladder of engagement can make sure we are inviting people to make a deeper commitment.
350 staffer Sarah from Egypt has been using a method called appreciative inquiry. That approach centers around the belief that groups make their best progress when they they focus on the skills they do well. When a group says they aren’t good at communication, for example, this approach asks of the group: “Okay, but when you’re the best at communication—what does that look like?” The idea is that seeing what you’re lacking doesn’t help you know what to do more of. Instead focus on what resources you have and how to expand and grow those.
Campaigns aren’t won all at once; instead, they are won through a series of actions. Yet, too often, we design only one action ahead of time. That can be a problem – when that action is over, people want to know what comes next. Right after the action they are energized and ready to do the next thing, and we lose that energy if we don’t have the next step. This tool is about helping us plan ahead and keep momentum. It’s a great tool to use after people have been thinking about possible tactics, or near the end of a campaign workshop to finalise a plan.
Power-mapping can help you to identify targets and focus your strategy. The idea is to map out your potential targets, and the institutions and individuals who influence your target, so you can begin to understand possible ways to impact them. A power map can be a useful visual tool to help your team understand power, and see possibilities for campaigning.
The goal of this activity is straightforward: getting people to create a timeline of what they have been up to in the last, say, six months. We encourage reflection in small groups so that you get a wide range of input and more chances for participation. Plus, small groups are another way of getting participants to work with each other, especially if you encourage people to get into groups with people they don’t as well or don’t work with as often.
A strategy tool to examine the range of social forces and groups, spread across a spectrum, from those who are the most dedicated opponents to those who are the most active supporters. This tool can uncover how tactics need to be planned in relation to whether or not they attract key allies; encourage more optimistic mobilisation efforts through a realization that it is not necessary to win over everyone to our point of view; and assess where a group needs to do more research related to allies.
By themselves, rulers cannot collect taxes, enforce repressive laws and regulations, keep trains running on time, prepare national budgets, direct traffic, manage ports, print money, repair roads, keep markets supplied with food, make steel, build rockets, train the police and army, issue postage stamps or even milk a cow. People provide these services to the ruler though a variety of organizations and institutions. If people would stop providing these skills, the ruler could not rule. - Gene Sharp • The Politics of Nonviolent Action
A young organiser was asking for advice on how to be a better organiser. An older organiser replied, “You are selfish—you take all this work and do it yourself. But other people want to participate and help out. They need you to be more giving and give them meaningful work so they can feel part of the organisation.” Those are wise words—and true for many of us. So how do we get others involved by giving work away? One tool to help us with this is: the menu of tasks.
The shortest way to do a roleplay with a group in a complex challenge
Creating a campaign to confront climate change is hard work. Every group and context is different, so there is no standard process. But there are often some common steps.
Building a movement can sometimes feel like pushing a boulder up a hill. We’re pushing against major forces that take great effort to budge. Other times it can feel like racing downhill — we start something and it quickly takes-off. Sometimes we are running to keep up with what is happening, spending energy to help events roll on course and in the right direction. Whatever our work feels like, it needs the same thing: momentum.
Activist groups can reach a point where they stop growing. Such groups often mistakenly believe they’ve tapped all the people who care about their issue. They think, for instance, that nobody else cares about the expansion of coal plants or is willing to take a stand against rising sea levels. The problem is often not that we have run out of people in our city or town: it’s how we are organizing and the way we think about growing our group.
Groups often waste precious energy on an endless series of educational events or actions that don’t seem to add up to anything. In contrast, campaigns channel group power by focusing on a concrete goal.
There are many aspects to carrying out a good action. They may be fun and creative, or well-planned, or poorly executed. They could have lots of people or few. Many groups spend the bulk of their time on these elements of actions, and they are important. Yet perhaps the most key area of action-planning is the action itself, what it is, what it stands for—action logic.
350 staffer Sarah from Egypt has been using a method called appreciative inquiry. That approach centers around the belief that groups make their best progress when they they focus on the skills they do well. When a group says they aren’t good at communication, for example, this approach asks of the group: “Okay, but when you’re the best at communication—what does that look like?” The idea is that seeing what you’re lacking doesn’t help you know what to do more of. Instead focus on what resources you have and how to expand and grow those.
Campaigns aren’t won all at once; instead, they are won through a series of actions. Yet, too often, we design only one action ahead of time. That can be a problem – when that action is over, people want to know what comes next. Right after the action they are energized and ready to do the next thing, and we lose that energy if we don’t have the next step. This tool is about helping us plan ahead and keep momentum. It’s a great tool to use after people have been thinking about possible tactics, or near the end of a campaign workshop to finalise a plan.
Power-mapping can help you to identify targets and focus your strategy. The idea is to map out your potential targets, and the institutions and individuals who influence your target, so you can begin to understand possible ways to impact them. A power map can be a useful visual tool to help your team understand power, and see possibilities for campaigning.
The goal of this activity is straightforward: getting people to create a timeline of what they have been up to in the last, say, six months. We encourage reflection in small groups so that you get a wide range of input and more chances for participation. Plus, small groups are another way of getting participants to work with each other, especially if you encourage people to get into groups with people they don’t as well or don’t work with as often.
A strategy tool to examine the range of social forces and groups, spread across a spectrum, from those who are the most dedicated opponents to those who are the most active supporters. This tool can uncover how tactics need to be planned in relation to whether or not they attract key allies; encourage more optimistic mobilisation efforts through a realization that it is not necessary to win over everyone to our point of view; and assess where a group needs to do more research related to allies.
By themselves, rulers cannot collect taxes, enforce repressive laws and regulations, keep trains running on time, prepare national budgets, direct traffic, manage ports, print money, repair roads, keep markets supplied with food, make steel, build rockets, train the police and army, issue postage stamps or even milk a cow. People provide these services to the ruler though a variety of organizations and institutions. If people would stop providing these skills, the ruler could not rule. - Gene Sharp • The Politics of Nonviolent Action