Getting people to your actions
Turn-out lessons from DC.
Making Strategic Planning Flow
An organizing story-telling lab on how Europe made its process work.
Vevela le Fala
The concept: Select a number of individuals (no more than five is recommended) to share about the same experience. Those...
Media 101 Training Agendas
Learn the basics of working with mainstream journalists: How to understand media and how they can support creating a narrative...
Framing Climate Change as News: Lessons from The Guardian
In 2015 the outgoing editor of The Guardian decided to change how they reported on climate change. Convinced they...
Media Advisories and Press Releases
Media Advisories Media advisories inform the media about an upcoming event, whether it’s a march, a rally or a press...
How to Write LTEs & OP-Eds
Letters to the editor (LTEs) are typically short piece (< 300 words), in contrast with opinion pieces (op-eds) which may...
Creating Your Own Online Media
Use online media to: “Crowd-build” for your event (get more people talking about your event, even before it happens) Attract...
How to Take Quality Photographs
Here are 7 Quick Tips to Getting Great Photos 1) Working with a photographer? Bring them in early. If...
Giving Great Media Interviews: Advanced Techniques
Beware of potential interview pitfalls Journalists are looking for the “real” story. They know people come prepared with talking points....
How to Create NEWS-Worthy Actions
Journalists don’t cover opinions (that’s for the Opinion section of the newspaper). They cover news — something that is new,...
How to Build a Positive Relationship with Press
Tips for building a positive relationship with press: Be quick and efficient in your communication. Press are very busy! Try...
Media Interviews: Tips for TV and Radio
Tips for TV: Remember: your visual will make as much of an impact as your words! Use gestures that complement...
Giving Great Media Interviews: The Basics
Before an interview Learn as much as you can about the interview. What’s the angle of the story? What’s the...
Understanding Journalists
Common Constraints on Journalists: Time, time, time — newsrooms are in constant motion with deadlines, quick decisions, and no time...
Media Action Checklist
These roles could all be done by one person, or spread across numerous volunteers, though we suggest having one person...
Siapa Lagi?
Aktivitas untuk saling mengenal (seringkali juga disebut “berdiri/duduk”) Permainannya cukup sederhana: satu peserta mengawali dengan bertanya “Siapa lagi…? Mereka...
Team Types
How to lead the activity: 1. Give the brief context of the tool for how you plan to use it...
River of Life
The set-up for this activity is very simple: Offer people a large piece of paper and crayons/markers/pens. Ask them to...
Songs
CALL AND RESPONSE SONGS Teaching songs can take a lot of time—and if you have a very multicultural group, chances...
How Campaigns are Really Created
Here is one example of creating a campaign that walks through some of the common steps — from the Jordanian...
How to Build a Base: Using One-On-Ones
Ask most people how they got involved with an environmental activist group, and they’ll tell you that someone talked to...
How to Create Momentum
What helps groups create momentum? Here are a few lessons from around the world. 1. Connect with widely-held social...
Recruiting Outside your Social Circle
When it comes to recruitment, many of us think of people just as individuals. We imagine there is a scattering...
What is a Campaign?
Campaigns are sustained efforts toward a specific outcome. For instance, getting a company to divest its funds, stopping a coal power plant,...
Online Brainstorm
How to create a lot of ideas in a hurry This method is simple enough: while on a phone call...
Facilitating Online Meetings
A meeting—whether online or face-to-face—is a precious use of time. Only schedule a meeting if you are clear on why...
Online Energizers
Touch Blue The way to play is simple: the facilitator calls out something to touch, for example: “Touch blue!” Each...
Online List-Making
Some types of online lists Spectrum of Allies (Read more about Spectrum of Allies) Open up a new google slide....
Creating Online Small Groups
Note: These methods of creating small groups require those small groups to be able to have their own conference call...
How to Facilitate Meetings: the No-Magic Method
There is no foolproof way to make meetings successful. But there are a number of guidelines that will help groups...
Creating Powerful Actions with Strong “Action Logic”
Action logic is the degree your action makes sense logically from the standpoint of someone not in your group. It...
Getting a Group Open to New Ideas: Expanding Comfort Zones
The idea in this tool is to help people affirm what they already know how to do – what is...
Increase Your Volunteers’ Involvement: Using the Ladder of Engagement
A story from 350 African regional team leader Ferrial Adam provides us an example. She was part of an environmental...
Diversity Welcome
How to lead the activity You will need to add or subtract based on what aspects are important for the...
Games/Energizers/Dynamicas
Here are a few energizers you can use with groups: Yes Let’s (or Let’s All) The trainer explains that creativity...
Maximise/Minimise Learning
How it’s done The strength of this tool and how it can be adapted (see below) comes from the fact...
Where Your Name Comes From
This is an easy, low-risk tool. Yet it can be powerful. For a group of 10 to 15, it can be...
How to Help a Group Make Decisions
Tips to making tough strategy decisions: 1. Don’t allow groups a long time to generate proposals separately Many groups give small...
How to Create a Campaign Plan: the Paper Plate Challenge
Step 1: Create groups and set-up First, put participants into small groups – groups of four to five work well....